Whitegates Blinds.


Client:

Whitegates Blinds
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Works:

Photography
Social Media
Graphic Design
Web Design

Year:

2024

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Project Summary.


From country homes to urban apartments, Whitegates Blinds has been crafting perfect light solutions across the region. We were tasked with bringing their artistry in blind and shutter installations to life in the digital space. Our work focused on capturing the interplay of light and shadow that makes their installations so distinctive, whilst creating an online experience that reflects the elegance of their finished work.

Bringing warmth and personality to their digital presence was essential – blind and shutter installations are about more than just window coverings, they’re about creating atmosphere and controlling light. Our website design focused on this transformative aspect, showing how different solutions dramatically change the character of a space throughout the day.

Key Objectives.


The photography brief centred on storytelling through light. We captured installations at different times of day, demonstrating how Whitegates’ solutions adapt to changing light conditions. These images showcase not just the products, but their impact on living spaces – from soft morning light filtered through cellular blinds to the bold patterns cast by plantation shutters.

Creating an engaging social media presence meant moving beyond simple product showcases. We developed content that educates and inspires, from practical tips on choosing the right blinds for different room types to seasonal styling ideas. This approach positions Whitegates as not just installers, but trusted advisors in home improvement.

The new digital presence reflects what makes Whitegates special – their understanding that the perfect blind or shutter installation is about enhancing how people live in and experience their spaces, not just covering windows. Through considered design and engaging content, we’ve helped them showcase this expertise to a wider audience.

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