Optiwrap.


Client:

Opti
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Works:

Graphic Design
Web Design
UX/UI
Photography
Videography

Year:

2024

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Project Summary.


Following the success of Optiwash, Optiwrap required a complete brand refresh to match their exceptional craftsmanship. Our comprehensive rebrand encompassed graphic design, web development, and visual content creation, establishing a cohesive identity that positions them as industry leaders in automotive aesthetics. Through careful attention to detail and close collaboration with the Optiwrap team, we delivered a modern and sophisticated brand presence that perfectly captures their commitment to quality and innovation in vehicle transformation.

Our primary focus was to develop a sophisticated visual identity that reflects the precision and artistry of vehicle wrapping whilst appealing to both commercial and private clients in the Kent automotive sector. The brand identity needed to communicate professionalism and expertise whilst remaining approachable and modern.

Key Objectives.


The creation of an intuitive website became central to showcasing their portfolio through professional photography and videography, with seamless user experience for enquiries and service information. This digital presence serves as a comprehensive platform for demonstrating their capabilities and engaging potential clients.

A key goal was establishing a visual style that elevates their brand above local competitors through premium design elements and considered user interface choices, emphasising their expertise in vehicle customisation. This distinctive aesthetic helps position Optiwrap as the leading choice for vehicle transformation in Kent.

The production of high-quality visual content, including detailed photography and process videos, was essential to demonstrate the craftsmanship behind their vehicle wrapping services. These assets provide tangible evidence of their expertise and attention to detail in every project.

Finally, we focused on designing and implementing a user-friendly interface that guides potential clients through their service offerings whilst highlighting their portfolio of completed projects. This ensures that visitors can easily navigate their services and understand the full scope of Optiwrap’s capabilities.

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