Project Summary.
Leabrand is a well-established specialist contractor serving the construction and rail industries from their head office in Gravesend and regional offices in Cardiff, London, and the Midlands. The company has built a strong reputation for delivering complex and diverse projects while maintaining their vision to be the UK’s leading rail welding company. With services spanning tradesmen and operatives, machine operators, technical and professional roles, railway specialization, and training programs, Leabrand required marketing materials that would effectively present their comprehensive capabilities to potential clients and partners. Their leadership team’s commitment to reliability, quality, and being “an inspirational employer of the very best people” needed to be reflected in every piece of branded collateral.
We designed and produced high-quality branded commercial capabilities books for Leabrand, creating comprehensive marketing materials that effectively showcase their diverse service portfolio and project experience. The capabilities books were structured to highlight their key service areas including railway expertise, technical services, and workforce solutions, while incorporating testimonials from satisfied clients and their impressive project portfolio. Complementing these materials, we designed and printed premium business cards featuring a professional finish that reflects Leabrand’s commitment to quality. All materials were produced using the highest quality printing techniques to ensure durability and a sophisticated appearance that would make a lasting impression with clients in the construction and rail sectors. The final deliverables successfully positioned Leabrand as the reliable, innovative industry leader they’ve worked to become.
Key Objectives.
To develop professional marketing collateral that would effectively communicate Leabrand’s expertise as a leading specialist in construction and rail industry services. The primary goal was to create branded commercial capabilities books that would showcase their comprehensive range of services—from skilled tradesmen and operatives to specialized railway welding—while reinforcing their core values of continuous improvement, innovation, and reliability. Additionally, we aimed to design premium business cards that would make a strong first impression and reflect the company’s commitment to quality and professionalism in every client interaction.
